Field Marketing Officers

Watu

  • Kiboga, Central Region
  • Permanent
  • Full-time
  • 2 days ago
  • Apply easily
Work Description - Marketing OfficerJob Purpose:Responsible for the implementation and execution of field marketing campaigns. You will work closely with the Marketing Sales and Manager to promote/ create awareness, generate leads and create upselling opportunities.The goal is to ensure that the marketing efforts of the company add the highest value to its business.Key Specific Duties include: * Represent Watu Credit Ltd in the field and implement the Company’s marketing strategy.
  • Good understanding of company policies and procedures.
  • Develop robust knowledge of all products and services
  • Develop positive relationships with existing clients for repeat business
  • Generate new customer leads through approaching clients during field visits:
  • Conducting detailed and comprehensive product presentation
  • Handling customer feedback and queries
  • Answering questions from potential clients expressing interest in financing products.
  • Following up on potential leads and converting the lead to a customer
  • Provide daily reports and feedback on field activities to key stakeholders, including local market opportunities, competitor activities and customer intelligence.
  • Organize a calendar of marketing events such as workshops, promotions, roadshows etc.
  • Participate and assist on the following:
  • Product & service marketing
  • Promotional campaigns
  • Roadshows and other marketing campaign events
  • Perform market research to establish the best way to reach target groups.
  • Handle company resources responsibly and record/track expenses in an organized manner.
  • Maintain & promote Stakeholder Relationships: Dealerships, Stage Chairmen, Community Leaders.
  • Preform any other duties assigned to you from your supervisor from time to time.
  • Being able to ride a motor bike with a valid riding permit Class A is an added advantage.
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